Satoru Iwata Steps Up As CEO At Nintendo Of America

After yesterday’s announcement that Nintendo’s profits had suffered sufficient losses last financial year, Satoru Iwata has taken a big step by revealing in an official statement he will take on an extra role at Nintendo of America. Iwata will lace up his shoes as the CEO of Nintendo America after Tatsumi Kimishima – the current CEO – moves on to become the global managing director of Nintendo, based in its Kyoto headquarters.

This is big news as Kimishima, who previously came to Nintendo in 2000, will assume the role in both Corporate Analysis and Administration and the General Affairs divisions – meaning that the current bosses Yoshihiro Mori and Masaharu Matsumoto will step down this summer for retirement.

The big shift is set to create a more streamlined approach when it comes to matters of business and, of course, to fortify Nintendo’s global unified strategy within such a competitive market. With Satoru Iwata acting as NoA’s CEO, Nintendo’s COO Reggie-Fils Aime  will now report directly to Iwata.